Febal is a very well established brand name in various markets around the world. It is associated with the good quality modular kitchen. Its model range is divided into two distinguished lines: "Innovation" is the result of continuous research into design and technological experimentation and the "Traditional" line represents a history of combining the art of woodworking to the ergonomics of modern functionality.
In 1991 Febal acquired the prestigious brand "Rossana", a company with a long history in the production of top of the range kitchens and with cutting edge design its strength. Prodomo Cucine was the lastest addition to the Group in 1999, and offers a range of excellent value for money products.
The Febal Industrial Group, composed of these three companies, can propose a complete range of kitchen furniture at different price levels able to meet the requirements all the market segments, and with coordination between the companies in the group to form one common strategy. |
|
|
Febal Kitchens
Febal Kitchens are leaders in the furnishing sector, both in Italy and throughout the world. Febal has been working with the most famous Italian designers for more than 40 years, to produce kitchens that are high quality, innovative and stylish, yet with an attention to detail that will satisfy the desires of any lifestyle. The company which today is known as Febal Cucine, was enrolled as an artisan business in the Pesaro Chamber of Commerce Register on the 24th November 1959 by Sir Ermanno Ferri. Febal is now a historical trademark in the sector of quality kitchens. It is a trademark which, over the years, has been confirmed by many generations of customers, from the years following the second world war, when Italians first discovered the ‘American kitchen’, times in which every lifestyle must find a suitable way of furnishing and making best use of the domestic space dedicated to the preparation and consumption of meals.
In 1973, the business became a joint-stock company, and there began a constant and exciting progression towards important targets. Just as traditional mediaeval families had a motto beneath their crest of arms to guide them, in the same way, for every initiative, Febal managers have always followed their business philosophy: ‘Do differently to what others have already done’. This idea has always been at the root of Febal’s success. Many of the kitchens thought up by Febal have recently been successful beyond all expectations, in particular the Cucina Bella in 1974, the Cucina Nonna Berta at the beginning of the 1980s, and the Cucina Flipper in the 1990s. These have all left an indelible mark on the world of Italian design.
The model range is subdivided into ‘Innovation’ and ‘Tradition’, both strongly characterised by high quality and image, designed to give a choice and strengthened through specialisation. The Febal ‘Innovation’ kitchens denote a marked personality with importance given to technological research, whilst the ‘Tradition’ kitchens are appreciated for their obvious nearness to the traditional Marches cabinet makers. Febal was one of the first unit kitchen producers to adopt the idea of quality products and services, and thus obtain the UNI EN ISO 9001 certificate. The Febal aim of providing formally and technologically high quality kitchens, makes the trademark very easily recognisable. To this, we can add a productive policy that predicts, and therefore complies with, market tendencies, with the creation of designs that have survived the passing of time and inaugurated new planning directions. In this field, great merit should be attributed to the collaboration of recognised designers, and to a sensitivity to customer requirements.
The Febal Cucine image has been consolidated through dynamic presentation of the product, and through extensive publicity. Since the early 1970s, Febal has employed all forms of mass media as marketing tools, as well as given support to sporting and cultural initiatives. The first investments in publicity found sport a natural means of advertising, and one that corresponded with the clear intention to hasten recognition of the trademark. The name ‘Febal’ has appeared on the jerseys of the athletes of various sporting disciplines: First, with the Pesaro Delfino Basketball team from 1973 to 1979 in series B, then it saw the 1983/1984 season with the Naples Basketball team in series A1. In football, Febal supported Bologna F.C. in series A from 1979 to 1981, and finally in volleyball, with the representation of Arezzo in series A2. All the various teams supported over the years have been those at the top of the national categories.
Febal has also seen to the creation of a beautiful location, specifically for the purpose of business meetings with clients and collaborators, and conventions with the sales teams. ‘Casa Febal’ is a country house that was built in the first half of the nineteenth century, then restored and brightened up by a large garden. This green oasis is easily reached, being only a short distance away from the A14 motorway exit, on the main road which links Pesaro and Urbino. It is a functional structure, that is large enough to host significant numbers. The meeting room is, in fact, designed to cater for more than 100 guests. Opened in September 1988, it has already held many activities linked to research and planning work, training courses and other Group initiatives aimed at elaborating production and commercial strategies in line with the new realities of the global market.
|
|
|
|
| |
|
